Reason over risk and production under pressure, all with a huge smile. That’s Ellen. Ellen started her career in entertainment producing special events to include headline entertainment for Caesar’s Entertainment and live boxing co-productions with HBO and Telemundo. She went on to prominent roles in promotion and marketing for branded content, producing large scale events and product launches for Fortune 500 companies internationally. Ellen partnered with husband and producer Trevor Crafts to build Macrocosm Entertainment^®, helping to market their original transmedia property Lantern City and co-create the original children’s property The Not-So Secret Society. Ellen recently produced the documentary Street Gang: How We Got to Sesame Street which premiered at the 2021 Sundance Film Festival and is now Certified Fresh on Rotten Tomatoes with 95% critics and audience rating.